The internet and the mixtape culture go hand in hand. Any hopeful rapper or producer can reach the general public and record labels through the internet. They can also make their own labels. It can be called the breeding ground for rappers. They can release free tapes to see what kind of response is received from the general public and then they can release their final product. This is the best way to give the starving listeners a preview of what’s to come and build up anticipation for their final release.
The trend of mixtapes has breached into albums as well. The artist releases help them to get solid grounding and critical acclaim. Then they can build up from this foundation. What these tapes offer is sometimes even better than the actual retail album. They seem to be more fulfilling most of the time.
Let’s have a look at some of the most popular releases of 2013:
- Blue Chips 2
Action Bronson and Party Supplies first came on the mixtape map in 2012 with their first ‘Blue Chips’. This project proved to be the breakout project for Bronson who had been gaining the momentum for some time. After that he released many project but none of them created much anticipation like the ‘Blue Chips’. So, when the Blue Chips sequel was released, there was a lot of anticipation amongst the fans regarding the hip hop mixtapes and they were not let down. With the 80’s classic touch, they proved that going back to the basics still pays off in the long run.
- The Pimpire Strikes Back
Roc Marciano released free projects before the release of his full length album. He portrayed the good and the bad that he has actually lived. It is a completely fresh take as compared to the other musical works released. And, if you just want to understand what I mean, go ahead and listen to some of his tracks and I am sure you will get the knack of it.
- Acid Rap
Chance The Rapper started with ’10 Day’ but what established him was ‘Acid Rap’ that came out in 2013. We can call this a true rap debut as he has displayed every element of his personality on the tape. He has also displayed his love for Chicago, his hometown. From slow to bursts of energy, he displayed everything in his music. This kind of versatility is rarely found.